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How to create a business page on facebook.

Go to: http://www.facebook.com/pages/create.php and choose a name.

You can choose to not make Page publicly visible at this time. (You will be able to edit and publish later.)

You can then upload an image and write something about your business.

What can you do with a Business Page?

  • Advertise any events or accomplishments
  • Post pictures relevant to your business
  • Start and be a host of a Discussion Forum from within your page. Get it started by posting a thoughtful question or comment regarding your business or industry that will generate discussion
  • Post a Video. It doesn’t even have to be one you made. Find something of general interest to your audience. Just make sure it’s worthy
  • Reviews – this is a default application that allows people to comment on yours or someone else’s page or business. Each user can write only one review (although they can come back and edit it). Also, anyone can write a review on your business page, not just a ‘fan’, or someone who has subscribed to your page.
  • Wall – a feature of every user’s profile, it appears here as well. Only your fans can write on your wall

Advantages of having a facebook Business page.

  • It’s like having a free and mini-webpage that you have complete content control over. It’s pretty easy to add video, pictures and even your logo to this page
  • Your Facebook page is public—meaning no one has to have a Facebook account to view your page. It can be ‘googled’ and instantly viewed. This also means it can be indexed by search engines.
  • When folks become ‘fans’ of your page, you can send them updates when you have something new to announce.
  • When your updates go out to your fans, it will appear in their newsfeed. This gives you extra exposure because as people casually scroll through their friends news, they will see the update and may decide to become a ‘fan’ of your page as well!

Want to set up a business presence on Facebook but don’t want to have a personal presence? No problem! A little known feature of Facebook is the ability to create business accounts. However if you already have a personal account, keep in mind that you cannot create a separate business account. However if you would like to avoid setting up a personal account and would like to keep things professional, you can take a few steps to get things configured.

From the business account you will be able to manage Facebook advertising campaigns as well as Facebook Pages. In order to get your business account set up, all you’ll need to do is create a Facebook Ad or create a Facebook Page. After you’ve created the page or advertisement, Facebook will ask you to enter your login information or the option to select “I do not have a Facebook account”. At that point all you need to do is enter your business email address and date of birth.

That’s it! Now you have a business account on Facebook. One thing that you should keep in mind is that if you have a personal account and go through this process, there is a very good chance Facebook will shut down both accounts. In other words: don’t create multiple accounts. While I think advertising on Facebook or creating a page doesn’t make much sense without thoroughly understanding how Facebook works, the company has at least provided the option for those that don’t want a personal account.

You can also advertise on facebook.

Go to: http://www.facebook.com/advertising/

Create Your Facebook Ad and reach over 350,000,000 active Facebook users.
Quickly create image and text-based ads.
Advertise your own web page or something on Facebook like a Page or an Event.
Choose to pay per click (CPC) or impression (CPM) in your local currency.