Seagene Webdesign - Google adwords

With the number of sites currently on the internet, it's hard for people to sift through the millions of sites that come up. For example, go to www.google.co.uk and enter "food". You will millions of hits but notice on the right hand side there are a few that stand out. These sites have registered with google adds and pay Google everytime someone clicks on their website. They appear on the first page and are easily spotted when a person is looking for something.

You create your own ads, choose your keywords -- and best of all -- you only pay when someone clicks your ad!

What is brilliant is that it gives you the opportunity to try out many different adverts & it rotates the ads and then uses the one that gets the most clicks.

While you go through the sign up process you create your first advert
You then choose keywords, which are words or phrases related to your business. You can edit your ads and adjust your budget until you obtain the results that you want.

Where will your ads appear

When people search on Google using one of your keywords, your ad may appear next to the search results. For example, go to www.google.co.uk - enter a search word. Notice the column on the right hand side....under the heading 'Sponsored Links' - this is where the google ads appear. On your google admin page it records the fact that your advert has been displayed on the google search page and this is called an impression. You are not charged when your ad is displayed only when your advert is clicked on.

Additionally, your ads may appear on content sites and on other products such as news pages, domains and blogs, in the Google Network. Their global search network includes plenty other search engines.

Pay per click (CPC - Cost per Click)
People can simply click on your ad which takes them to your website. This is counted as a 'click' and you pay for this click. You choose how much you want to pay per click and how much you are happy to spend a day on these hits. The higher you pay and the higher your CTR is (more about that in another email) the more clicks you get. Once your ads are active, you can adjust your maximum CPC to increase your ads' position or reduce your costs.

Cost
It costs a set ammount to activate the ad campaign and then it depends on you how much you want to pay. You choose the maximum that you want to spend a day.